{"product_id":"essentials-of-patents-paperback","title":"Essentials of Patents - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndy Gibbs\u003c\/b\u003e (Author), \u003cb\u003eBob DeMatteis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhile there are many books on \"how to patent\" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.\u003cbr\u003e \u003cbr\u003e This is not your \"ordinary patent book\". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO \/ ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.\u003cbr\u003e \u003cbr\u003e Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager.\u003cbr\u003e \u003cbr\u003e In it, the authors introduce a new management methodology: Patent Quality Management, or \"PQM\". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R\u0026amp;D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eLeverage patents as a powerful competitive business tool\u003c\/li\u003e \u003cli\u003eEmploy powerful new patent strategies for marketing, R\u0026amp;D, and finance managers\u003c\/li\u003e \u003cli\u003eExploit patents to slash product time-to-market and boost profits\u003c\/li\u003e \u003cli\u003eImplement the best intellectual property asset management (IPAM) software solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eESSENTIALS OF PATENTS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.\u003c\/p\u003e \u003cp\u003eGibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems.\u003cbr\u003e --\u003cb\u003eSteve Fox\u003c\/b\u003e, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company\u003c\/p\u003e \u003cp\u003eAt last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context.\u003cbr\u003e --\u003cb\u003eDon Kelly\u003c\/b\u003e, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office\u003c\/p\u003e \u003cp\u003e...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America.\u003cbr\u003e --\u003cb\u003eLucy Teixeira Akers\u003c\/b\u003e, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eLeverage patents as a powerful competitive business tool\u003c\/li\u003e \u003cli\u003eEmploy powerful new patent strategies for marketing, R\u0026amp;D, and finance managers\u003c\/li\u003e \u003cli\u003eExploit patents to slash product time-to-market and boost profits\u003c\/li\u003e \u003cli\u003eImplement the best intellectual property asset management (IPAM) software solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eESSENTIALS OF PATENTS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.\u003c\/p\u003e \u003cp\u003e\"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems.\"\u003cbr\u003e --\u003cb\u003eSteve Fox\u003c\/b\u003e, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company\u003c\/p\u003e \u003cp\u003e\"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context.\"\u003cbr\u003e --\u003cb\u003eDon Kelly\u003c\/b\u003e, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office\u003c\/p\u003e \u003cp\u003e\"...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America.\"\u003cbr\u003e --\u003cb\u003eLucy Teixeira Akers\u003c\/b\u003e, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAndy Gibbs\u003c\/b\u003e is President and CEO of PatentCafe.com, Inc. He is an inventor with 7 US and foreign patents (awarded and pending) for innovation in sports equipment, medical devices, automotive accessories, electronics \u0026amp; electrical connectors and merchandising aids. Gibbs is also an entrepreneur with more than 20 years experience in product--market development, strategic planning, and general business operations. He is a hands-on inventor\/entrepreneur and an executive level strategist. Mr. Gibbs has provided intellectual property assessment, pre-investment analysis, operations and staffing analysis, litigation support and technical evaluations for venture capital firms, operating managers and independent inventors. The breadth of Mr. Gibbs' business experience includes front-line arbitration \u0026amp; litigation in Superior \u0026amp; Federal Courts; expert witness, and business Strategic Alliances or joint marketing development programs (Chrysler, Hertz, Isuzu, Samsonite, US Olympic Ski Team, others); Product Development Clients: ADAC Labs, DAEWOO Corp. (Korea), System Industries, National Semiconductor, Memorex, many others). Mr. Gibbs speaks internationally on intellectual property issues, has appeared on CNN\/fn \"Entrepreneurs Only\" with Donald Van de Mark, has been interviewed on various business, invention and patent-related topics by Wired \u003ci\u003eMagazine\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eSan Jose Business Journal, Sacramento's Comstock's\u003c\/i\u003e, and numerous other regional publications, and has appeared as guest speaker on San Francisco's KGO talk radio. \u003c\/p\u003e\u003cp\u003eSixteen years ago \u003cb\u003eBob DeMatteis\u003c\/b\u003e had an idea he wanted to pursue. He pursued that idea, patented it, and today has 20 U.S. Patents and 7 pending. Bob owns 16 of those patents--all of which have been licensed and have made money. You can compare his track record to what is reported by the U.S. Patent Office--that only 3% of patents ever earn money for the inventor! Sales of Bob's inventions exceed $25 million a year and are used by national giants such as Sears, McDonald's, Walgreens, Kroger and Subway. You have most likely used some of Bob's innovations at one time or another, when you carry out merchandise in one of the stores' printed plastic bags. Bob is one of the original developers of the plastic grocery sack, and is recognized as an innovative leader in the packaging industry. Bob's inventions and patents do not focus on engineering or scientific advances, but on making products \"people friendly\". His friendly, enthusiastic manner of training gets only rave reviews from participants. Bob is also the author of the bestseller book, \u003cb\u003e\u003ci\u003eFrom Patent to Profit\u003c\/i\u003e\u003c\/b\u003e, published by Penguin Putnam Press. Today, Bob is an internationally known inventor, author, in-demand speaker and a Certified Seminar Leader of the American Seminar Leaders Association. He is also a contributor and speaker on inventing and innovating at numerous colleges and universities plus the SBDC (Small Business Development Centers) and the U.S. Patent and Trademark Office and their many Depository Libraries.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 8.58 x 6.58 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 06, 2003\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50874061816114,"sku":"9780471250500","price":49.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/1608\/0946\/files\/Tv3vqdbf2J9780471250500.webp?v=1769601593","url":"https:\/\/deskinlawfirm.com\/products\/essentials-of-patents-paperback","provider":"DLF Bookstore","version":"1.0","type":"link"}