{"product_id":"music-rights-without-fights-us-edition-the-smart-marketers-guide-to-buying-music-for-brand-campaigns-paperback","title":"Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Kirstein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how music rights work\u003c\/li\u003e \u003cli\u003eLearn about key cost drivers and how to control them\u003c\/li\u003e \u003cli\u003eIdentify risk and how to reduce it\u003c\/li\u003e \u003cli\u003eImprove their bargaining position\u003c\/li\u003e \u003cli\u003eSecure smarter deals and sustainable relationships\u003c\/li\u003e \u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.57 x 7.99 x 7.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50874059981106,"sku":"9781781334553","price":42.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/1608\/0946\/files\/aHBKTU52VzZ4b3hhNG13ejFwcGFnUT09.webp?v=1769601586","url":"https:\/\/deskinlawfirm.com\/products\/music-rights-without-fights-us-edition-the-smart-marketers-guide-to-buying-music-for-brand-campaigns-paperback","provider":"DLF Bookstore","version":"1.0","type":"link"}